My inspiration comes from the sea.
Greg Cutler
With over 15 years of learning and professional experience as a UX designer, I’ve brought a deep skill set to the digital product teams that I’ve worked with. I’m able to work within brand guidelines and collaborate on enhancements to utilize, enhance, or create Design Systems. My newest UX interest is in integrating each digital product with a Content Management System that acts as a single source of truth.
For the past 5 years, I’ve been using my skills and experience to design user experiences and influence UX strategy in the banking industry. As a Senior Designer at Wells Fargo and Silicon Valley Bank, I’ve helped increase the level of care we show to our customers by converting high-touch, manual application processes to integrated, adaptable digital platforms. At SVB, I’ve been a key contributor to SVB's Client Onboarding Experience vision. I’ve discovered, collaborated on, and operationalized SVB's ability to share relevant, actionable, on-brand information to applicants and clients with well-crafted design and interactivity.
During my time at SVB, I co-founded a startup called Inovite. We were on the verge of finishing an MVP for a Flutter app that would have been a platform for publishing and collaborating any idea within an organization.
During my 6-year span of work at Arceo.ai and Apple, I designed visually stunning and functionally excellent user experiences for complex report-generating apps for desktop, iPad, and iPhone. My ability to guide stakeholders towards a human-centered experience resulted in the creation of iTunes Connect Sales and Trends. I also designed report retrieval apps, data visualization tools, dashboards, data manipulation tools, source creation tools, documentation websites, style guides, icons, logos, and provided design expertise to a range of teams across each company.
While working for California State University, I spent 8 years developing my skills in HTML, CSS, and User Centered Design.
My design process varies for each team and need, but at Silicon Valley Bank, it typically goes like this:
Business leaders and product owners come to the Design Team with an initiative to create or iterate a user experience.
We leverage user research findings and the design team’s experience and knowledge of past feature design efforts to define a working model.
We generate a series of open-ended questions to validate and extend our understanding.
A designer confers with stakeholders (platform owners, business and technology experts, content strategists, and other designers) to articulate our vision and define next steps.
We create interactive Figma prototypes to try out various approaches.
I collaborate with research, content, and development resources, and assure that the selected design is accessible.
When there are technology-based constraints, the I make required changes to the Figma prototype.
When the feature is built, I work with developers to make assure that the solution meets specifications defined in the Jira story and in Figma.
Post release, the design and content team test the UX to identify future enhancements. Ideally, we also identify opportunities to improve our team’s processes.
When not designing, I enjoy gardening, good food, architecture, nature, hiking, cycling, sailing, and craft beer.